Using an example of a simple subject everyone has available to them - and apple or similar - the challenge went out to the members of A Photographer's Craft. Show us their best "treatment" - in other words, show us their interpretation of that subject. Below are examples of apple images from RedBubble members who took part in the challenge. Each is of an apple, and each has applied their own spin, interpretation, treatment - call it what you will - to make that image their own.
So, if you're going to be jumping onto sites such as Redbubble, or Flickr, and you see a WOW image that simply takes your breath away, leave a comment, and take the time to explain why you like it, rather than just saying "Ooo, nice treatment"!